Just for the record.. I was not asked to publish this, but found it as an email in my inbox (being a long-time customer, a colleague and a news guy) and thought it interesting enough to put up here.

You’ll probably find the people who will only donate are the ones who have purchased your products. I myself has never purchased one of your items, so reducing the price could very well bring in new customers.

Also, I appreciate that times are hard but asking for donations could act as a deterrent to your site. I cannot speak for others but I personally would be put off if a commercial vendor started asking for donations; if its a non profit organisation then its a different story.

I hope I don’t offend anyone.

JP