If you see social networks only as a time consuming and useless hobby, you could consider the other positive points.
You can get in touch with artists, companies and other FS involved people to receive (and optionally comment) their last works updates. Another example with A_A sceneries at Facebook, showing their new Bangkok Airports project that will include a remake of VTBS scenery using the latest design tools.
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On the other hand, there’s the downside of developers using social media to make announcements and show products, which is that you have to know where to find all the developers – and follow them individually – to find out what they are up to.